International Participations

In line with the Union's role in establishing frameworks for community engagement and interacting with ongoing events both locally and internationally, the Union participated in the proceedings of the Second Arab Forum for Public Relations. The forum was held at the headquarters of the Arab Organization for Administrative Development in Cairo under the theme "Public Relations in a Transforming and Changing Digital World... A New Role and New Requirements." The objective was to discuss the readiness of Arab institutions to keep pace with the digital transformation in the field of communication and public relations. It aimed to explore the future prospects of replacing traditional methods with digital means to enhance the public image of institutions and strengthen the trust and loyalty of citizens.